The holiday season in Akumal doesn’t just trickle to a stop after New Year’s fireworks; it crescendos with a deliciously festive finale on January 6th, Three Kings’ Day (Día de los Reyes Magos). This beloved celebration, which arrived in Mexico through Spain, has transcended its religious origins to become a cherished part of national culture that revolves around family, friends, and food.

Three Wise Men: A Day of Magic for Children

For kids in Mexico, Three Kings’ Day is a time of excitement and anticipation. Much like Santa Claus on Christmas, the Three Wise Men (Melchior, Gaspar, and Balthazar) are believed to visit homes on the night of January 5th, leaving gifts for children to discover the following day.

The tradition is as playful as it is cherished: well-behaved children wake up to find toys or treats, while those less than angelic might receive a mischievous lump of coal instead. The thrill of leaving out shoes by the door, window, or under the Christmas tree—sometimes filled with hay or water for the Wise Men’s camels—adds to the magic of the occasion.

This custom has become a highlight of the winter season, sparking joy and wonder among families across Mexico.

The Star of the Day: Rosca de Reyes

The Rosca de Reyes has become a centerpiece of the celebration. This ring-shaped sweet bread, decorated with candied fruits and sugar, is as beautiful as it is delicious. Beyond its taste, the Rosca brings a delightful game: hidden within the bread is a tiny baby Jesus figurine.

Cutting the Rosca is an event in itself. Each person nervously slices into the bread, hoping to avoid—or secretly hoping to find—the figurine. Whoever discovers the baby Jesus has a special task: hosting a tamale party for Candlemas Day (Día de la Candelaria) on February 2nd.

Tamales and Tradition: A Winter Staple

While the Rosca kicks off the fun, the promise of tamales keeps the spirit alive. By February 2nd, families, friends, and even workplaces gather again for steaming plates of tamales and cups of atole or hot chocolate. The tamale feast is less about obligation and more about celebrating togetherness and the joy of sharing food.

Beyond the Faith: A National Celebration

What makes Día de los Reyes so unique in Mexico is its inclusivity. Whether you’re deeply connected to the story of the Three Kings or simply in it for the Rosca and tamales, this tradition brings people together.

It’s not uncommon to see Roscas de Reyes in office break rooms, school gatherings, or as the centerpiece of a cozy evening at home with loved ones. This communal aspect has solidified Three Kings’ Day and its associated traditions as essential to Mexican culture, blending Spanish roots with a uniquely local twist.

Join the Fun in Akumal

If you’re in Akumal during this festive time, you’ll find bakeries offering their finest Roscas de Reyes and families enjoying the warmth of these traditions. Why not join in? Order a Rosca, invite some friends, and let the community spirit fill your evening. And if you’re lucky—or unlucky, depending on how you see it—you might find yourself hosting a tamale party in February.

Akumal MX is here to guide you through the best of Mexican culture and traditions during your visit. Contact us at hola@akumalmx.com for tips on where to find the tastiest Roscas and other things to do during your upcoming visit to Akumal.